Top 5 Best Email Marketing Software in 2020

Though email marketing software provides the same features, finding the right service may feel exhausting due to the many options out there. It is important to find one that fulfills your needs and requirements.

Email marketing software all share the same basic features and are similar price-wise as well. Email marketing can help you connect with a broad number of users at the same time with the hint of personalization you require. When you engage in an email marketing service, you get similar features such as free trials, a wide array of email templates, social media integrations, and email scheduling.

Email marketing software allows you to automate your marketing workflows, track your stats, send more and better emails, and to build a deeper relationship with your visitors. However, when you’re choosing the best email marketing service the choice can be difficult due to the high number of services out there.

We have made the work easier for you. Below, we have provided you with a list of 5 best email marketing services for small businesses in 2020

GetResponse is one of the most popular online marketing platform. The best thing about GetResponse is that it comes with additions like landing page creator and webinar solution.

GetResponse acts as an all-in-one marketing platform which is why it has a user base of over 350,000. It is equipped with some unique features such as creating a landing page and hosting webinars and along with that, they are mostly used for email marketing which makes them very useful software. They can help you grow your email list.

To create your emails, you’ll be using an intuitive drag and drop builder. It also has all the advanced features you’ve come to expect like, list segmentation, A/B testing, autoresponders, and software integrations.

They also offer this extremely cool feature called Perfect Timing which is used to predict the perfect time of day to send out emails to increase open rates. They also offer a library of in-depth guides for you to peruse if you’re having issues using the service or you can also get in touch with support via email, live chat, and phone.

Who should use it?
If you have a medium-sized business that wants access to a lot of marketing options, this is the email marketing software for you. You don’t need any pre-existing skills as it is very intuitive and can be used to implement a lot of advanced features as well.

How much does it cost?
GetResponse offers its users with four main types of payment plan based on the type of business you run.

1. Basic Plan
Up to 1,000 subscribers: $15 per month
Up to 2,500 subscribers: $25 per month
Up to 5,000 subscribers: $45 per month
Up to 10,000 subscribers: $65 per month

2. Plus Plan
Up to 1,000 subscribers: $49 per month
Up to 10,000 subscribers: $75 per month

3. Professional Plan
Up to 10,000 subscribers: $165 per month
Up to 25,000 subscribers: $255 per month

4. Enterprise Plan
Up to 100,000 subscribers: $1,199 per month

If you want to test out the service, there’s a 30-day free trial where you’ll get access to all of the features of GetResponse. There is no money-back refund since it’s a pay as you go service

AWeber has been around for 18 years and might have invented email autoresponder itself. It is an incredibly popular tool.

It offers a high-quality email marketing service. You’ll get access to a drag and drop email builder, a vast selection of pre-designed templates, as well as a ton of integrations to plug into the rest of your marketing stack.

You can create a trigger-based email sequence and also create an email follow up sequence. You will also have access to open rate data, deliverability rates, and have the ability to A/B test your emails. You can easily and quickly create email signup forms to embed on your website.

If you’re confused by marketing jargon, don’t worry, there’s a pretty helpful resource library to help you every step of the way. There’s also live chat and email support, along with phone support available Mo-Fr 8 AM to 8 PM EST and weekends 9-5 EST.

Who should use it?
If you have a small team who wants to streamline their email making efforts, this is the software for you. They provide a solid service through and through.

How much does it cost?
Aweber costings are according to the below-mentioned subscriber lists
0-500 subscribers: $19 per month
501-2,500 subscribers: $29 per month
2,501-5,000 subscribers: $49 per month
5,001-10,000 subscribers: $69 per month
10,001-25,000 subscribers: $149 per month
25,001+ subscribers: Get a custom quote

If you want to try before you buy, there’s a 30-day free trial that gives you access to every single feature of Aweber. Beyond the monthly payment options, you can also pay quarterly to save 14%, or pay yearly to save 14.9%. There’s no refund policy, but with the lengthy free trial, you should know whether or not this tool is right for you.

Powered by AWeber

Constant Contact

Constant contact offers its users with a lot of benefits which include a 60-day free trial. If you’re not sure about a product this may be the place to start. They also offer their users with multiple customizations and integration options while keeping everything simple as well as user friendly.

Constant contact was founded in 1995 and has grown to become one of the largest email marketing services in the entire world. They keep advancing their offerings and grow into new spaces that most other providers are not focusing much on.

With constant contact, you will get access to event management tool and also an innovative social media tool which will let you create coupons which are downloadable that you can share on social media.  You will also be able to find hundreds of different integrations in which you can integrate any other apps and services you currently use.

Besides all the unique features, you will also get a wide range of niche-specific templates to use and a dashboard that presents your most important email metrics.

They offer a ton of useful guides and services, very helpful for those who don’t have any email marketing experience. Plus, you’ll get access to live chat, email, and phone support.

Still, there’s one glaring drawback. There aren’t really any automation tools, and for the price you’re paying, these really should be there.

Who should use it?
If you’re a small business owner who is need of a tool that does more than just email marketing, this email marketing software is for you.

How much does it cost?
With constant contact, you have two plans available for you. The plans are broken down into pricing levels based upon the number of contacts.

Email Plan
0-500 subscribers: $20 per month
501-2,500 subscribers: $45 per month
2,501-5,000 subscribers: $65 per month
5,001-10,000 subscribers: $95 per month

Email Plus Plan
0-500 subscribers: $45 per month
501-2,500 subscribers: $70 per month
2,501-5,000 subscribers: $95 per month

For both types of plans, you’ll get a 10% discount if you pre-pay for 6 months, or 15% if you pre-pay for 12 months.

There’s also a 60-day risk-free trial (no credit card information required), so you can test out the tool for up to 100 contacts. You’ll also find a 30-day money-back guarantee. You get a 100% refund as long as you’ve uploaded contacts to the service and sent at least one email.

ActiveCampaign is an all in one marketing platform where you can reach the overarching goal of sending fewer emails but getting better results.

ActiveCampaign helps you create logic-based funnels. Most of your automation will be creating by using if/then logic that corresponds to subscriber behavior. You can streamline your marketing efforts with this tool in the follows ways:
 → User segmenting based on actions, behavior, location, and social data.
 → Send SMS messages to your contacts.
 → Reach users on the go with SMS integration.
 → Lead and contact scoring, so you know who to prioritize.

The Active Campaign functions like an all in one marketing platform where you can find a lot of tools and features. While some may have some trouble mastering all the features they have to offer, they also offer guides that will show you how to get the most out of the service. They also respond fast to your email or live chat if you are in need of support.

The template editor makes it pretty simple to create an email campaign. You can also create mobile-friendly sign up forms to embed in your site.

Who should use it?
If you demand and require complex automation tools along with advanced CRM features, this is the best solution for you.

How much does it cost?

Lite Plan
▶ 
Up to 500 subscribers: $15 per month
▶ Up to 1,000 subscribers: $29 per month
▶ Up to 2,500 subscribers: $49 per month
▶ Up to 5,000 subscribers: $89 per month
▶ Up to 10,000 subscribers: $139 per month

Plus Plan
Up to 1,000 subscribers: $70 per month
Up to 2,500 subscribers: $125 per month
Up to 5,000 subscribers: $169 per month
Up to 10,000 subscribers: $249 per month
Up to 25,000 subscribers: $399 per month
Up to 50,000+ subscribers: Get a custom quote

Professional Plan
Up to 2,500 subscribers: $159 per month
Up to 5,000 subscribers: $239 per month
Up to 10,000 subscribers: $349 per month

Enterprise Plan
Up to 2,500 subscribers: $279 per month
Up to 5,000 subscribers: $449 per month
Up to 10,000 subscribers: $499 per month

If you make a payment for a year, you will receive wide discounts across the board. There’s also a 14-day free trial that allows you to test the service for up to 100 contacts and 100 emails sent. However, they are lenient with the timeframe and you might be able to get an extension. You will not be able to get a refund so you should definitely try the software before you buy it.

Drip

Though relatively new in the email marketing field, Drip still makes the list because of all the features it offers. It is also popular along bloggers, marketers and eCommerce site owners.

Drip is a tool that is very beginner friendly and along with that its intelligent marketing automation tools really outshine everything else on the market.→

If you are an eCommerce store owner or if you sell multiple digital products, then drip is the choice for you as the metrics will help you build a deep understanding of customer intent and purchasing behavior.

If you’re using Drip for your eCommerce store, you will be able to create messages that are based on metrics like:
 → Returning visitors vs. new visitors
 → Visitors who abandoned their cart
 → People who clicked on an email link vs. those who didn’t

You will also be able to find integrations for WordPress, WooCommerce, and they will also send follow up text messages, Facebook ad integration and so much more.

Who should use it?
If you sell a lot of products be it physical or digital and want to create a complex marketing sequences without much difficulty, Drip is the tool for you.

How much does it cost?

Starter plan: Free forever
▶ Up to 100 subscribers
▶ Unlimited email sends

Basic plan: $49 per month
▶ Up to 2,500 subscribers
▶ Unlimited email sends

Pro plan: $122 per month
▶ Up to 5,000 subscribers
▶ Unlimited email sends

Enterprise plan: Get A Custom Quote
▶ Anything beyond 5,000 subscribers

Drip offers a very small forever free plan and along with that you also get a 14-day free trial when you choose either the Basic or the Pro level membership. If you choose to continue service after the two weeks then your card will be charged. They also offer a 30-day refund window from when you start your service but it really is up to the discretion of Drip whether or not you will receive a full refund.

If you are interested mail us at entrepreneursonline50@gmail.com to get the service faster.

Final Words

Email marketing software overall provides similar services. If you’re trying to decide which software is the best for your business, I suggest that you take a look at the prices, plans, and their functions. Choose software depending on the number of users you have. 

Most email marketing software provides a free trial period which will make it easier for you to decide whether you like their service or not. If you don’t a lot of services also provide a refund policy. 

The list can help you decide which would be better for you. If you are focused on making conversions or whether you just want to reach out, all the aspects have been covered.What type of service you want also depends on the type of business you run. I have covered all the basics to make it easier for you to decide as well as have covered the charges. Most providers allow you to export and import your leads and move to a different provider if the need arises.

Email marketing helps you to cover a lot of users at the same time and along with that, it can also help your business work globally. We recommend using either GetResponse or Aweber. We have used this software ourselves so we can assure you that these are the most beginner friendly as well as useful for experts. Not only us, GetResponse and Aweber are recommended by most of the well known digital marketers (affiliate marketers and email marketers).

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